Most of us are still clear on what the term “cloud” means. According to Wikipedia, cloud computing “…provides computation, software, data access, and storage services that do not require user understanding of the physical location and configuration of the system which provides the assistance.” Why is this important? It delivers agility to businesses that has never been seen before.
When a business moves to the cloud, it is no longer required to ensure that it stays on premise. This means dramatically reduced infrastructure as well as costs. Without needing to put money into expensive infrastructure, and ultizing web-based services instead, businesses can grow faster, and only use the storage area they require, growing when necessary and shrinking when space is not really needed. Servers are in another location, so you can find no high electricity bills to keep track of, with no unexpected spikes in costs.
What’s interesting is the fact every company is trying their particular methods: either pioneers in the company have started using Twitter, Facebook, LinkedIn or Google pages (and so on and so forth – there are a lot of social networking platforms available). As social media is becoming popular, lots of third-party providers also have emerged because the “specialists” – then they will approach you and also convince you that they are individuals who have mastered the use of twitter – then yet another one comes as the specialist for engaging customers with Facebook…At the end of your day, as a company taking into consideration the adoption of social networking, you’ll more confused than ever before. And worst of, some customers would think they are fully mindful of everything that is to learn about social media and also you now the best way to reach them all individually on all of these different platforms.
On the contrary, experience has demonstrated that even though social media is becoming quite popular, not many companies have clear strategies as well as clear indicators in terms of their social media marketing campaign. Generally, many businesses think they’ve tried it all after they have created their accounts on popular social media platforms and then publish bits of information from time to time – mostly ads regarding their services. Even though this approach is common, we often see companies apply this strategy just to abandon everything together a couple of months later, due to the fact they may have no clear way to follow, nor clear indications. The issue is, those companies adopted social media thinking they already knew what you should expect right from the start: and this is when the matter lies. Social media marketing can be very powerful provided it’s implemented strategically- not just because a company has chose to copy-and-paste another companies approach or feel it’s the ‘done thing’.
So what’s the analogy between social networking and cloud computing when it comes to company adoption? Well, with regards to cloud-based solutions, many businesses think that they know already what to expect from cloud computing solutions: this usually results in companies minimizing the disruptive change that cloud-based solutions can bring. Moreover (as is the situation with social media marketing) the cloud has now become quite popular that a lot of solutions are actually tagged using the word “cloud” – although some aren’t actually cloud-based solutions per se. From the client’s viewpoint, this provides the false impression they know all they need to about cloud-based solutions. But this actually creates an uncomfortable situation for actual cloud-based solution providers as, with many companies who zoarok they are fully aware everything you need to know about the cloud, it’s hard to highlight the advantages the company can be helped by custom-implementation of email collaboration. Let’s take an example: you know that I’m an advocate for Hosted Exchange- I’ve got a lot of measurable indicators that can work in favor of adopting Hosted Exchange for just one company (it’s always good to possess clear return on interest or ‘ROI’ for each and every IT project), however if the client thinks that they don’t require a cloud-based solution, simply because everybody out there has demonstrated and advertised a bad way for their company to adopt the cloud, there’s a very high chance that they won’t even consider listening to any pro-cloud arguments.
As being a final note, here’s what I would suggest to the company pitching the adoption of cloud computing: don’t enter into that trap that lets you think you already know exactly what a cloud-based solution can bring, and secondly- have whoever pitches for you about cloud computing come up with measurable ROI – choose to adopt the cloud since you see actual benefits, not because it’s trendy.