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Originally a tool for print publishing, PDFs (Portable Document Format) are now a standard tool for everyday business use. They’ve become the standard for making, sharing and viewing documents since they were originally intended to be viewed, photos and text intact, no variations caused by a different format trying to be read by different software.

For business, the significance of sending your message out in to the world intact and easily read should not be understated. You’ve spent considerable time creating a marketing tool of your own brochures, business card printing, letterhead, logo, even operating manuals. All of these can be saved inside their original format, including images, fonts and layouts, for viewing later by potential prospects or existing clients. These documents can now be utilized by anyone who has a laptop, smartphone, Mac or PC. Adobe integrates a free reader with every PDF email attachment, so the rare individual that does not already have Adobe can download and study the PDFs, too.

With PDFs, too, is the cabability to control who is able to read-only, print, copy, modify or share your documents. You can tell the document while saving which user is granted these permissions.

They’re easy to create. While Adobe was the first in offering PDF creation software towards the public, they are by no means the only software manufacturer around now. Google “create PDFs” and discover the amount of software companies appear, with a few offering free creators (with limited capabilities) or free demos, which expire. You’ll then wish to get the software when it was useful to you. After creating your image-rich, content-heavy part of marketing or information, you merely click a control button and “Save as being a PDF.” Fast and straightforward. Some software applications contain a free feature inside their Print options, to help you save save email to pdf automatically, including Microsoft Office and Mac Word programs.

You are able to shrink PDF files to become more accessible to your viewers. Say you’ve got a yearly report that’s huge when uncompressed, and might delay people who have slow connection times or limited drive space. You just compress the PDF, and the speed with which it can be downloaded is greatly improved. Documents with images or video can also be unwieldy otherwise compressed, and doing so is a thoughtful touch when sending a big document.

Also handy with PDFs for organization is the opportunity to create interactive elements, including fillable form fields, hyperlinks, electronic signatures and elements including video or sound. An interactive document which include ucloni links to additional Internet resources and interesting graphic content can be the distinction between holding your reader’s interest and losing it from three seconds in.

You can find software applications that provide everything from business card creation to full-on annual reports, complete with a video through the CEO and forecasts for that coming calendar year. You can provide forms for quick fill-out, and lines for insertion of electronic signatures, all with your logo intact and all your margins clean, just the way you created them.