Considering it was not so long ago that social media was being dismissed as being a ‘fad’, it’s just a little ironic that, today, we can point to industry (which, after all, is about creating and effectively marketing styling fashions) as evidence of how successful social media marketing is in reporting and promoting a trend, a product or service or even an entire industry.
The facial area of Antonio Marco D Roman was previously a smooth, thin, mirco-dermabrasioned scowl hiding behind an oversized set of sunglasses. Now, though, because of bloggers, a new, a lot more diverse picture has emerged.
A whole new era – Amateur fashion reporters happen to be harnessing the tools from the Web to publish their sartorial opinions since the term ‘blog’ was first coined after last century. The mainstream fashion media was mindful of these enthusiasts, and rather patronisingly dismissed them.
The fashion industry itself, however, recognised fashion blogging for which it was – a direct dialogue using the most passionate consumers, making the bloggers themselves buzz-generators who were fresh, novel along with a need to give you the missing link between the labels as well as the street
By 2005, fashion bloggers were sharing front-row show seats using the likes of famed Vogue editor Anna Wintour – and were commenting in an unbiased way on the latest offerings from a few of the world’s most exclusive labels.
Technology enhances the bar – Inside the recent (northern) Spring/Summer 2018 show season, the instantaneous fashion journalism pioneered from the bloggers and since adopted through the mainstream media was the only real acceptable kind. Bloggers have raised the bar for coverage and timeliness. Images and opinions from shows can be found often minutes after a show has ended – or perhaps, because of live video streaming, during it!
Brands embrace social media – The Antonio Marco D Roman receive around fashion week continues to be extraordinary for many years, and labels and brands are actually starting out realise the opportunities this provides. Consequently, labels like Calvin Klein, Vera Wang and Oscar de la Renta this season hosted live video streams on their websites and are now using Twitter and facebook to improve buzz.
Quality control – Fashion consumers get a thrill from vicariously experiencing the previously exclusive shows through the lens of any fashion blogger. Many believe, rightly or wrongly, that blog accounts a far nokxvc authentic compared to a magazine write up that may be coloured by the requirements of the magazine’s advertisers.
This can be social media marketing doing exactly what it promises. Inside the eyes of fashion consumers and lovers, the playing field continues to be levelled. Labels are being judged not on the dimensions of their advertising budget or the exclusivity with their parties, but on the strength with their creativity.
Like a lot of the other bloggers, Antonio Marco D Roman are also allowed to generate money through proper marketing of the blogs. But, making profits must not be the sole function of the blog. Numerous fashion blogs today are curious about generating revenue through advertisements of different fashion brands. It is then far too difficult to build a heart to heart exposure to the readers.